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WHAT IS GOOGLE ADSENSE?
A common question that arises in the mind of every blogger or a website owner is:
How to earn money through a website?
The answer to this question is, advertisements!
For a beginner, it can be very complex to understand how to display ads on their website. Google AdSense provides a simple and easy to execute program that displays Google ads on your website.
HOW DOES GOOGLE ADSENSE WORK?
Basically, Google AdSense is an advertising program that helps bloggers and website owners generate revenue by displaying Google ads. Ads displayed on your website will be targeted and relevant to the content of your website, inclining the visitors to check the displayed ad. There are two methods to generate revenue using Google AdSense-
1. Impressions: Depending on the number of page views for the page with ads.
2. Clicks: Depending on the number of clicks on ads.
To make it as basic as possible, you get paid if a user clicks on an ad or visits your page that shows an ad. AdSense is pretty flexible, hence you get to decide where the ads will show up, how the ad should look and even what kind of ads are acceptable by your website. To get started, simply create a free AdSense account and copy paste the HTML code on your website to start displaying ads.
Once you have placed the ad code on your website, the AdSense spiders will scrutinize your website to see what it’s all about and what content is available on your website. They also check the long list of ads available to them and put ads related to your content next to your articles. This is programmed in such a way that it’s beneficial for everyone.
It can be better understood with the help of an example. Let’s say your website contains articles about watches so ads for watches will be displayed beside the articles. This works out well as someone reading an article on watches is more likely to buy a watch rather than someone reading an article about bikes.
SOME KEY POINTS ABOUT GOOGLE ADSENSE
Google AdSense can be used by businesses of all sizes and languages worldwide. It does not matter if your website is new or old although all websites must be approved by Google AdSense before you can generate revenue.
AdSense does not give immediate returns and it may take months to earn a few dollars. The key to generating great revenue is having tons of traffic and publishing amazing content for the viewers. If you have a relatively new website, keep working on your content and driving traffic and do not get impatient about the revenue because AdSense is bound to pay off big in the long run.
As easy as it may sound, you do not earn money when you or your family click on the ads on your websites. This must seem unrealistic but it’s true. Google literally knows everything and it can tell if you or even people related to you click on the ads on your website. This can have very dire consequences and can get your account banned from Google AdSense. So, it is a must to read Google’s policies before you get started.
Other similar programs can pay more than Google AdSense. There are many ad network programs similar to AdSense such as Adsremedy Media. Most ad networks have similar rules to Google yet you should read the rules for each network before working with them. Last but not the least, you should avoid overflooding your website with ads such that readers cannot find the content and user experience is not spoiled.
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