I’m Nitin Chhabria — and I’ve lived on three sides of the tech industry.
I started as a software engineer. Then spent 7 years as a founder, building and scaling TechMerch Innovations from a 3-person bootstrapped studio to a 15-member team delivering 400+ digital products — until it was acquired. Then made the shift into AdTech, where I’ve spent the last 6 years as a product leader at mCanvas, one of the world’s leading immersive advertising platforms.
Today I’m VP of Product at mCanvas — leading product strategy for Interactive CTV, Programmatic Advertising, and Immersive Rich Media formats across 10+ global markets. In the last year alone, I took our CTV business from zero to $3M in revenue. Before that, I helped grow the rich media business 10x over 6 years.
Why TechnLogical?
I started this blog years ago as a place to write about tech. It’s evolved — just like I have.
Today TechnLogical is where I think out loud about the things I’m building, the trends I’m watching, and the ideas I can’t stop turning over in my head. AdTech. Programmatic buying. Connected TV. AI and how it’s reshaping advertising. Product leadership in complex, fast-moving ecosystems.
This isn’t a content marketing blog. There’s no team of writers here. Every post is written by me — from the trenches, not the sidelines.
If you’re in AdTech, product management, or just trying to understand how digital advertising actually works — you’re in the right place.
What I write about:
AdTech & Programmatic — RTB, PMP, PG, Header Bidding, the programmatic stack from advertiser to publisher. CTV & Interactive Advertising — the future of TV advertising, Interactive CTV, household retargeting, Performance CTV. AI & Tools — what I’m building with AI, what’s actually useful, what’s hype. Product Management — how to build products in complex ecosystems, what most PM frameworks miss, lessons from 14 years in tech.
Beyond the blog:
I also run thecuriouspm.com — my personal brand site where you can see my full experience, consulting work, and side projects including whatsthepoint.club, India’s credit card points intelligence platform.
For speaking, training, or consulting enquiries — reach me at chhabria.nitin@gmail.com
Connect on LinkedIn: linkedin.com/in/chhabrianitin
